Social Media Manager - Lifestyle & Home Fragrance Business

Social Media Manager

A Fast-Growing Lifestyle & Home Fragrance Brand | [City] (On-site) | 13 Years

We're a fast-growing lifestyle brand redefining home fragrance in India think premium candles, artisanal wax melts, and everything that makes a space feel like yours. We're looking for a Social Media Manager who can translate our brand world into thumb-stopping content and build a community that genuinely cares.

What you'll do:

- Own our social media presence across Instagram, Pinterest, and emerging platforms

- Plan and execute a monthly content calendar aligned with brand campaigns and launches

- Write sharp, on-brand copy for captions, stories, and reels

- Brief and coordinate with designers and videographers on content creation

- Engage with the community respond to comments, DMs, and build relationships

- Track performance metrics and iterate based on what's working

What we're looking for:

- 13 years of social media experience, preferably at a D2C or lifestyle brand

- Strong aesthetic sensibility - you understand what looks good and why

- Excellent Hindi and English copywriting skills

- Familiarity with Meta Business Suite, scheduling tools, and basic analytics

- Bonus: experience with reels editing or a personal creative portfolio