Social Media Manager - Community & Content - Wellness

Role Overview:

- We are looking for a Social Media Manager

- Community & Content who can build an engaged, meaningful digital presence across platforms.

- This is not a posting role.

- This is a community-building role.

- You will translate complex wellness concepts into simple, relatable, everyday content and create a loyal, interactive audience.

Key Responsibilities:

Platform-First Content Strategy:

- Lead content across Instagram, Twitter (X), and LinkedIn

- Adapt storytelling to suit each platform

- Ensure emotional, conversational, and credibility-led communication Community Building

- Actively respond to comments and DMs

- Build two-way dialogue

- Create engagement-driven content (saves, shares, comments) Consumer-First Storytelling

- Simplify complex health/wellness concepts

- Build content around everyday issues sleep, stress, digestion, energy

- Avoid jargon and fear-based marketing Multi-Brand Content Management

- Manage multiple brand calendars

- Maintain distinct brand tonality

- Work with agencies and internal teams

- Content Execution & Governance

- Ensure brand accuracy and compliance

- Maintain quality at scale- Drive consistency across platforms

- Data & Iteration

- Track engagement metrics- Use insights to refine content direction

- Stay updated with platform trends