Social Media Manager

We are looking for a Social Media Manager to drive our brand's digital presence with a strong focus on social media strategy and execution. The role will also oversee influencer marketing, agency partnerships, and performance monitoring to maximize brand reach, engagement, and advocacy.

Key Responsibilities

Social Media Strategy & Execution

- Develop and execute social media strategies aligned with brand objectives.

- Plan, manage, and publish content calendars across platforms (Instagram, LinkedIn, YouTube, etc.).

- Ensure consistent brand storytelling, tone, and identity across channels.

- Experiment with emerging platforms and formats to expand reach.

- Manage community engagement-responding to queries, building dialogue, and driving loyalty.

- Execute campaigns, events, and activations with strong social media amplification.

Influencer Marketing

- Identify and collaborate with influencers to amplify brand messaging.

- Manage end-to-end influencer campaigns-content creation, scripting, creative visualization.

- Build long-term relationships with influencers for ongoing brand advocacy.

- Liaise with influencer agencies to curate relevant content and partnerships.

- Track and analyze influencer campaign performance, optimizing for ROI.

Agency Collaboration

- Partner with creative, media, and influencer agencies for campaign delivery.

- Provide briefs, monitor execution, and ensure alignment with brand goals.

- Review agency performance and optimize collaboration for maximum output.

Execution & Monitoring

- Oversee execution of social media and influencer campaigns end-to-end.

- Track KPIs such as engagement, reach, conversions, and share of voice.

- Generate performance reports and apply insights to refine strategies.

- Monitor online conversations and support ORM (Online Reputation Management).

Requirements

- 4-7 years of experience in social media management and influencer marketing.

- Strong expertise in creating and executing social media campaigns.

- Proven track record in running influencer collaborations and digital activations.

- Familiarity with analytics tools to track and optimize performance.

- Excellent communication, content sense, and project management skills.