Social Media Lead - D2C Beauty & Skincare Business

Location: Delhi/Gurgaon

Industry: D2C Beauty & Skincare

About the Role:

We are looking for a creative, strategic, and data-driven Social Media Lead to drive our client's social media presence across key platforms. The ideal candidate will be responsible for developing content strategies, growing online communities, increasing engagement, and strengthening brand visibility while working closely with creative, influencer, and marketing teams.

Key Responsibilities:

- Develop and execute end-to-end social media strategies aligned with brand and business objectives.

- Manage and grow the brand's presence across Instagram, Facebook, YouTube, LinkedIn, Pinterest, and emerging platforms.

- Create and maintain monthly content calendars in collaboration with creative and content teams.

- Work closely with designers, videographers, and copywriters to produce high-performing content.

- Plan and execute product launches, campaigns, seasonal activations, and social-first initiatives.

- Monitor trends, competitor activities, and platform updates to identify new growth opportunities.

- Build and nurture online communities by engaging with followers and responding to customer interactions.

- Collaborate with influencer marketing and performance marketing teams to maximize campaign impact.

- Track, analyze, and report social media performance using relevant analytics tools.

- Optimize content strategy based on engagement, reach, conversions, and audience insights.

- Manage agency and freelancer relationships, where applicable.

Required Qualifications:

- Degree in Marketing, Communications, Business, or a related field.

- 5-8 years of experience in social media marketing, preferably with D2C beauty, skincare, personal care, fashion, or lifestyle brands.

- Proven experience managing brand social media accounts with measurable growth.

- Strong understanding of Instagram, Facebook, YouTube, LinkedIn, Pinterest, and emerging social platforms.

- Excellent copywriting, storytelling, and communication skills.

- Experience working with influencers and content creators.

- Familiarity with social media analytics and scheduling tools.

- Ability to manage multiple campaigns in a fast-paced environment.

Preferred Skills:

- Strong creative thinking and trend awareness.

- Understanding of beauty and skincare consumer behavior.

- Experience in content production and campaign planning.

- Basic knowledge of paid social campaigns is an added advantage.

- Excellent project management and stakeholder management skills.