Social Media & SEO Manager - Growth & Brand

Social Media Strategy & Execution

- Develop and execute a comprehensive social media strategy aligned with business and brand goals.

- Manage and grow the company's presence across platforms such as LinkedIn, Instagram, Facebook and other relevant channels.

- Create a content calendar including thought leadership, company updates, product announcements, and industry insights.

- Build and manage the digital positioning of the company and leadership (including the MD) across relevant platforms.

- Drive organic growth and engagement, backed by measurable metrics.

2. Content & Brand Positioning

- Work with internal teams to translate company initiatives, product updates, and insights into engaging digital content.

- Ensure brand consistency across all social media and digital channels.

- Create content formats including short-form posts, carousels, blogs, newsletters, and thought leadership pieces.

3. SEO & Website Optimization

- Support SEO strategy and implementation to improve website visibility and search rankings.

- Identify opportunities for website improvements, content optimization, and keyword strategy.

- Coordinate with internal teams or external developers to implement SEO and website updates where required.

4. Digital Marketing & Campaigns

- Plan and execute targeted digital marketing campaigns for brand awareness and lead generation.

- Run performance-driven campaigns including LinkedIn Ads, Google Ads, or other relevant channels.

- Support initiatives focused on client acquisition and brand visibility.

5. Analytics & Performance Tracking

- Monitor and report on social media performance, engagement, and growth metrics.

- Track campaign performance and optimize strategies based on data insights.

- Provide periodic reports and insights to leadership on digital growth.

Required Skills & Experience

- 1-4 years of experience in Social Media Management, Digital Marketing, or SEO.

- Proven track record of growing social media accounts from scratch.

- Strong understanding of SEO, social media algorithms, and content strategy.

- Experience running targeted marketing campaigns and performance marketing.

- Familiarity with tools such as Google Analytics, SEO tools (Ahrefs/SEMrush), social media schedulers, and ad platforms.

- Strong writing and communication skills with an eye for brand storytelling and positioning.