Social Media Analyst

Description:

About the role:

Were looking for a Social Media Analyst to join us in creating engaging and cutting edge social strategies for Google consumer marketing.

You will work across a number of different products and consumer apps in APAC to deliver methodological and intelligent insights from social data, helping us build campaigns across the business.

This opportunity would suit someone knowledgeable and skilled in the social and analytical space, with strong spreadsheet skills and a love of data. SPSS, R, Python skills would be an added benefit but not a must.

In order to enjoy working with us, youll need to be dynamic, open minded and interested in exploring new ways of using data to drive business value.

Being a native speaker of Bahasa Indonesia, Thai or Vietnamese will give you brownie points.

No formal education needed, nor will it be evaluated.

What you will be doing:

- Lead campaign measurement reporting from Earned, Owned and Paid Social data for local market and/or product teams.

- Setup, maintain and develop social listening databases across key markets and products for establishing relevant baselines.

- Implement a consistent campaign measurement framework that can be scaled using regional and global best practices.

- Uncover data-based insights, drive experiments with marketing teams and iterate to find winning strategies in Social.

- Translate complex analytics to easy to understand and engaging recommendations for internal marketing teams and relevant agencies working on Social.

- Lead the internal discussions on Social campaign measurement between marketing teams and supporting social media research agencies.

- Initiate experimental projects on your own for at least 10% of your working time