Social Media Analyst

Description:

About The Role:

- We are looking for a creative, proactive, and data-driven Social Media Professional to manage and grow our brands digital presence across social platforms.

- The ideal candidate will have hands-on experience in content creation, social strategy, community management, and performance analysis.

Key Responsibilities:

Strategy & Planning

- Develop and implement social media strategies aligned with marketing goals.

- Plan monthly content calendars across platforms (Instagram, Facebook, LinkedIn, Twitter, YouTube, etc.

Content & Creative

- Create engaging content ideas, briefs, captions, and trending concepts.

- Coordinate with designers, video teams, or agencies for creatives and reels.

- Research industry trends, hashtags, and platform updates.

Execution & Management

- Post and manage content across all relevant social platforms.

- Handle community management: respond to comments, DMs, and engage with followers.

- Run basic social media campaigns or coordinate with performance teams.

Analytics & Reporting

- Track KPIs: reach, engagement, followers, video views, traffic, etc.

- Prepare weekly/monthly reports and derive insights for improvement.

- Monitor competitors and suggest best practices.

Required Skills & Qualifications:

- Master's degree in Marketing, Communications, or relevant field.

- 2 years of hands-on experience in social media management (agency experience preferred).

- Strong understanding of social media platforms, trends, and content formats.

- Excellent communication and creative writing skills.

- Ability to think creatively and work in fast-paced environments.

- Basic knowledge of analytics tools (Meta Insights, LinkedIn Analytics, Google Analytics, etc.

Preferred Skills:

- Experience with tools like Hootsuite, Later, Buffer, Sprout Social, etc.

- Knowledge of reels editing, basic video editing, or Canva.

- Exposure to influencer marketing or social listening tools