Snapmint - Senior Business Analyst

Responsibilities:

- Own analytics for retention, growth, and lifecycle management initiatives.

- Analyze large datasets to derive insights into customer behavior, segmentation, and engagement patterns.

- Build dashboards, reports, and models to track KPIs and program performance.

- Collaborate with marketing and product teams to design targeting strategies and measure campaign efficacy.

- Partner with leadership to drive growth hypotheses, test experiments (A/B testing, cohorts), and deliver measurable impact.

- Translate business problems into data-driven solutions and communicate findings to both technical and non-technical stakeholders.

- Continuously explore opportunities for improving retention levers, loyalty, and repeat usage.

Required Skills & Qualifications:

- B.Tech from a premier institution.

- Must have experience in A/B Testing.

- 3-5 years of hands-on experience in analytics, preferably in fintech, ecommerce, or consumer tech.

- Strong proficiency in Python, SQL, and Excel for data analysis and automation.

- Solid foundation in logical reasoning, data interpretation, and problem-solving.

- Ability to thrive in a fast-paced, ambiguous environment with minimal supervision.

- Excellent communication skills with the ability to work across cross-functional teams.

- Prior experience in customer retention, lifecycle management, growth strategy, or segmentation & targeting is highly desirable.