- Product Strategy & Roadmap: Define and own the end-to-end product strategy and roadmap for financial products for Snapmint app, from conceptualization to launch and post-launch optimization.
- KPI Ownership: Drive key performance indicators (KPIs) such as attach rate, conversion rate, approval rate, and user engagement, while balancing with risk metrics like default rate.
- User Experience & Growth: Identify user needs and market opportunities to enhance the product experience, drive user growth, and increase conversion through continuous iteration and A/B testing.
- Feature Development: Translate product strategy into detailed product requirements, user stories, and specifications.
- Work closely with design, engineering, and data science teams to deliver impactful features.
- Marketing & GTM: Collaborate with marketing teams to design and execute targeted campaigns, go-to-market strategies, and in-app promotions to drive product adoption and engagement.
- Data Analysis & Insights: Utilize data analytics (SQL, Excel, analytics tools) to monitor product performance, analyze user behavior, application funnels, and credit funnel performance to derive actionable insights for product improvements.
- Cross-Functional Collaboration: Partner with credit, underwriting, engineering, analytics, and operations teams to ensure seamless product delivery and operational efficiency.
- Market & Competitor Analysis: Stay updated on market trends, competitor offerings, and regulatory changes to identify opportunities and threats.
Requirements:.
- 3-5 years of product management experience in a digital lending company or fintech, specifically with app-based financial products (e. , personal loans).
- Proven track record of end-to-end product ownership, from ideation to launch and growth.
- Strong understanding of consumer lending products, user acquisition funnels, conversion optimization, and key financial product KPIs (attach rate, conversion, default rates), credit policies and risk metrics.
- Hands-on skills with SQL and Excel; ability to independently work on datasets and generate insights.
- Excellent communication, interpersonal, and collaboration skills, with the ability to influence and work effectively across diverse teams.
- Strong problem-solving abilities, a data-driven mindset, and a proactive approach to identifying and addressing challenges.
- Ability to thrive in a fast-paced, dynamic environment with a strong ownership mentality.
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