Responsibilities:
- Analyse user behaviour across the product to identify friction points and opportunities
- Own user segmentation frameworks to power targeting, personalization, and lifecycle interventions
- Identify key growth and retention drivers through behavioural, transactional, and campaign data
- Collaborate with Product and CRM teams to ideate, design, and iterate on experiments including nudges, loyalty programs, and incentive strategies
- Design and evaluate A/B tests and other experimentation frameworks
- Support product decision-making through funnel analysis, usage metrics, and feature adoption studies
- Build dashboards and reporting tools to track product usage, engagement, and campaign performance
Qualifications:
- 1-4 years of experience in analytics roles at tech-first companies or startups
- Strong proficiency in SQL and Python - must-have for data exploration, modelling, and automation
- Hands-on experience with product analytics, segmentation, campaign measurement, and user lifecycle modelling
- Strong analytical thinking and the ability to translate data into actionable insights
- Excellent communication and storytelling skills to influence cross-functional teams
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