Snapmint - Performance Marketing Specialist

Description:

About the role:

We are looking for a data-driven Performance Marketing Specialist to support paid acquisition for our fintech products. You will manage campaigns across Google Ads, Meta Ads, and app-focused channels to drive quality leads, installs, and conversions while ensuring compliance with fintech guidelines.

Key Responsibilities:

Campaign Management:

- Set up, analyse and optimize campaigns across Google Ads, Meta Ads, UAC and other ads platforms.

- Improve traffic quality, app installs, and conversion events (signup, purchases).

Performance Analysis & Optimization:

- Track metrics like CTR, CPC, CPI, and CAC.

- Use insights to enhance targeting, bids, creatives, and landing pages.

- Regularly analyse the user journey funnel to improve the performance.

- Collaborate with design, product and growth teams to improve creative quality, user onboarding and reduce drop-offs.

Budget & Testing:

- Assist in planning and pacing budgets efficiently ensuring goal achievement.

- Run A/B tests to improve ROI and user quality.

Reporting & Compliance:

- Prepare performance reports with actionable insights.

- Ensure campaigns follow fintech and platform compliance standards.

Qualifications:

- Bachelor's degree in Engineering, Marketing, Business, or related field.

- 1-3 years of experience in performance marketing (Google, Meta, App campaigns).

- Experience with fintech/BFSI/eCommerce or lead-gen is a plus.

- Strong analytical skills with tools like Google Analytics, Meta Ads, Google Ads, SEMrush, Firebase, MMPs, Microsoft Excel.

- Good communication and cross-functional collaboration skills.