- Lead performance marketing across Google, Meta, affiliates, programmatic, and remarketing.
- Own CAC, ROAS, and payback metrics across multiple acquisition funnels (app, web, merchant checkout).
- Build scalable playbooks for targeting, creatives, and audience segmentation.
- Drive deep experimentation across creatives, funnels, landing pages, and bidding strategies.
- Partner with product and analytics teams to strengthen event tracking, improve conversion, and reduce drop-offs.
- Manage budgeting across campaigns.
- Mentor juniors when required.
Qualifications:
- 3-5 years in performance or growth marketing with strong hands-on channel expertise.
- 2+ years of hands-on performance marketing experience.
- Strong command over Google Ads, Meta Ads, and mobile app marketing.
- Experience with attribution, MMPs and event-based optimization.
- Good analytical and problem-solving skills with comfort using data tools.
Location: Bangalore (Prestige Tech Park, Kadubeesanahalli) / Gurgaon.
Working days: Monday - Friday.
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