Snapmint - Content Lead - B2C User Communications

About Snapmint:

Snapmint is a leading fintech company redefining access to consumer credit in India. With over 10 million customers across 2,200+ cities, our zero-cost EMI platform enables responsible purchases without the need for a credit card across categories like fashion, electronics, and lifestyle. India has over 300 million credit-eligible consumers, yet fewer than 35 million actively use credit cards. Snapmint addresses this gap by offering a trusted, transparent alternative grounded in financial inclusion and ethical lending practices.

Founded in 2017, Snapmint is a profitable, high-growth company doubling year-on-year. Our founding team, alumni of IIT Bombay and ISB, brings deep experience from companies like Oyo, Ola, Maruti Suzuki, and has successfully built and exited ventures in ad-tech, patent analytics, and bank-tech.We are building the future of responsible consumer finance, simple, transparent, and customer-first.

Role Overview:

Were looking for a Content Lead to own how millions of users experience Snapmint across CRM, Social Media, and our App.

This role sits at the intersection of:

- Brand (tone & consistency)

- User experience (clarity, empathy, trust)

- Performance (CTR, engagement, repayment behavior)

You will define, execute, and scale communication that drives engagement, builds trust, and strengthens our brand.

Key Responsibilities:

End-to-End User Communication

- Own communication across CRM channels, collections journeys, and in-app experiences

- Design messaging for key lifecycle moments: onboarding, transactions, repayments, growth, and retention

Brand Tone Implementation-

- Ensure all communication reflects Snapmints brand tone-consistent, context-aware, and distinctive

- Build and maintain playbooks, templates, and guardrails to scale tone across teams

Performance & Experimentation

- Continuously improve CTR, engagement, and conversions

- Drive A/B testing and leverage data-driven insights to optimize messaging for measurable impact

Product & UX Collaboration

- Work closely with Product and Design to simplify financial concepts, reduce friction, and guide user decisions through clear, intuitive content

Team Leadership

- Lead and mentor the B2C content team

- Set high standards for clarity, speed, and original thinking while fostering a performance-driven culture

Speed & Execution

- Operate in a high-velocity environment

- Ship quickly, iterate rapidly, and prioritize impact over perfection

Requirements:

- 610 years of experience in high-performing B2C startups / consumer internet companies

- Strong experience in CRM, lifecycle, or user communication content

- Proven track record of driving measurable outcomes via content

- Strong cross-functional collaboration - partnering with Product, Growth/CRM, and Design

- Deep understanding of user behavior, intent, and communication psychology

- Experience leading teams in fast-paced, high-ownership environments

- Ability to balance brand, UX, and performance simultaneously