Snapmint is a leading fintech company redefining access to consumer credit in India. With over 10 million customers across 2,200+ cities, our zero-cost EMI platform enables responsible purchases without the need for a credit card across categories like fashion, electronics, and lifestyle.

India has over 300 million credit-eligible consumers, yet fewer than 35 million actively use credit cards. Snapmint addresses this gap by offering a trusted, transparent alternative grounded in financial inclusion and ethical lending practices.

About the role:

We are hiring a Campaign Operations Manager to own the end-to-end execution, optimization, and analytics of our customer communication strategy. In this role, you will be the driver of sustainable month-on-month business growth across our lines of business, ensuring every dollar spent delivers a strong return.

You will balance aggressive growth targets with a deep respect for the customer, designing journeys that prioritize long-term reachability and healthy engagement while ensuring every communication reflects our brand identity and tone. You will also play a key role in leading and mentoring a team of campaign executives, fostering a motivated, high-performance environment where quality execution is the standard.

Key responsibilities:

1. Business Growth & ROI Ownership

- Drive month-on-month business growth across various lines of business through targeted campaign strategies.

- Own the P&L for campaign spend, ensuring all marketing levers are pulled at the appropriate ROI. Justify spend based on incrementality and payback periods.

- Partner with business and finance teams to align campaign calendars with revenue targets and promotional strategies.

2. Campaign Strategy & Execution

- Own the campaign calendar and roadmap, designing end-to-end journeys for onboarding, activation, win-back, cross-sell, and retention.

- Coordinate with creative, content, and vendor teams to ensure flawless execution and on-time launches.

- Brand Stewardship: Review all outgoing communications to ensure they consistently reflect the brand identity, tone of voice, and visual guidelines, moving beyond generic templates to branded experiences.

3. Customer Experience & Engagement Quality

- Design and enforce communication frequency caps and journey logic to ensure long-term reachability and prevent customer fatigue.

- Champion a "quality over quantity" approach; monitor unsubscribe rates, spam complaints, and negative sentiment to protect the brand's inbox health and customer trust.

- Implement progressive profiling and preference centers to ensure customers receive relevant communications, enhancing their lifetime value rather than diminishing it.

4. Analytics, Measurement & LTV Growth

- Own measurement for campaign impact on customer economics (LTV, ARPU, CAC, payback) and validate ROI across all channels.

- Build dashboards and conduct cohort analyses to monitor retention, reactivation, and repeat rates.

- Run uplift/holdout tests and A/B experiments to identify high-ROI tactics and validate causal impact.

5. Team Leadership & Development

- Manage, mentor, and motivate a team of campaign executives, ensuring they are engaged, skilled, and aligned with the company's goals.

- Own the quality control process for all campaigns executed by the team, ensuring they meet brand guidelines, are technically flawless, and are deployed on schedule.

- Foster a culture of continuous learning by conducting regular feedback sessions, identifying skill gaps, and facilitating training opportunities (e.g., on new tools, A/B testing best practices, or brand storytelling).

- Resource planning: Allocate campaign workloads across the team to ensure timely execution without burnout, stepping in to support during high-volume periods.

6. Performance Monitoring & Optimization

- Track campaign KPIs and continuously optimize segmentation, timing, creative, and channel mix.

- Use A/B testing to learn from failures and scale winning variants, always with an eye on the balance between short-term conversion and long-term engagement health.

7. Vendor, Tools & Infrastructure

- Manage relationships with ESPs, delivery vendors, and analytics partners.

- Ensure tracking/events/attribution are instrumented to support accurate ROI measurement.

- Work with engineering to ensure campaign platforms are reliable and data pipelines are scalable.

8. Stakeholder Collaboration & Governance

- Work closely with product, business, and finance teams to ensure campaigns align with business goals.

- Enforce deliverability best practices, compliance, and the aforementioned engagement quality guardrails.

- Present results, insights, and the roadmap to senior stakeholders, translating complex data into clear narratives.

Desired skills & qualifications:

- 4 to 8 years experience in campaign operations, CRM, growth, or retention (ecommerce/fintech/consumer internet preferred).

- 1+ years of people management experience, with a track record of building and motivating high-performing teams.

- Strong analytics: SQL + Excel; experience building dashboards.

- Proven experience driving LTV improvements and managing ROI-driven budgets.

- A strong sense of consumer empathyyou know when a campaign is helpful versus when it becomes noise.

- Hands-on experience with CRM platforms (e.g., WebEngage, Clevertap, MoEngage).

- Excellent vendor management, project management, and stakeholder communication skills.

What we offer:

- Real ownership of growth, retention, customer experience quality, and team culture at scale.

- Cross-functional exposure (product, analytics, engineering, brand).

- Competitive compensation and a learning-first culture.