Snapmint - Brand & Creative Lead

About Snapmint:

Snapmint is a leading fintech company redefining access to consumer credit in India. With over 10 million customers across 2,200+ cities, our zero-cost EMI platform enables responsible purchases without the need for a credit card across categories like fashion, electronics, and lifestyle. India has over 300 million credit-eligible consumers, yet fewer than 35 million actively use credit cards. Snapmint addresses this gap by offering a trusted, transparent alternative grounded in financial inclusion and ethical lending practices.

Founded in 2017, Snapmint is a profitable, high-growth company doubling year-on-year. Our founding team, alumni of IIT Bombay and ISB, brings deep experience from companies like Oyo, Ola, Maruti Suzuki, and has successfully built and exited ventures in ad-tech, patent analytics, and bank-tech. We are building the future of responsible consumer finance, simple, transparent, and customer-first.

About the role:

Were inspired by brands that are aspirational, modern, premium, youthful, high-conviction, and instantly recognizable. Were looking for someone who can bring that level of freshness, consistency, and standout identity to Snapmint.

Strong Portfolio Should Show:

- Brand systems (not just logos).

- Campaign thinking with measurable impact.

- Systems thinking, not one-off visuals.

- High-quality consumer brand work.

Responsibilities:

- Brand Leadership - Own and elevate Snapmints end-to-end visual identity across all online and offline touchpoints.

- Campaign & Growth Creative - Lead high-performing creative for launches, campaigns, sales moments, and growth initiatives that improve CTR, engagement, and conversions across digital channels.

- Product & Cross-Functional Collaboration - Partner with Product, CRM, Content, Growth, and Business teams to build one consistent Snapmint experience across app, marketing, and communications.

- Team Leadership - Lead, mentor, and grow the design team while raising standards for quality, speed, ownership, originality, and creative culture.

Qualifications:

- 8-10 years of experience in brand / visual design.

- Strong experience building modern consumer brands, ideally digital-first.

- Proven experience leading and mentoring designers.

- Strong portfolio showcasing brand systems, campaigns, and digital-first execution.

- Experience in startup, consumer tech, fintech, or high-growth brands preferred.