SMIFS - Specialist - Digital Marketing

Description:

- Conduct keyword research, competitor analysis, content gap analysis, and SEO audits to improve search visibility.

- Optimize website structure, landing pages, blogs, and financial content for search engines and user experience.

- Track and improve rankings, organic traffic, conversions, and domain authority.

Social Media Marketing (SMM):

- Develop and execute platform-specific content calendars aligned with brand messaging and business goals.

- Monitor social media engagement, audience growth, and campaign performance.

- Ensure compliance with financial industry communication guidelines across all social platforms.

Influencer & Partnership Marketing:

- Identify, onboard, and manage relationships with relevant influencers, creators, and industry experts.

- Collaborate with influencers to create compliant, high-quality financial and educational content.

- Track ROI, reach, engagement, and conversions from influencer campaigns.

Content & Video Marketing:

- Conceptualize, script, and oversee creation of engaging video content (short-form, long-form, reels, explainers, interviews).

- Work closely with designers, editors, and production teams to deliver high-impact visual storytelling.

- Ensure consistent brand tone, voice, and visual identity across all content formats.

Brand Building & Communication:

- Ensure all marketing communications align with regulatory requirements and brand guidelines.

- Collaborate with leadership to shape brand positioning, messaging frameworks, and storytelling narratives.

Analytics, Performance & Reporting:

- Use analytics tools to derive insights and continuously optimize campaigns and content performance.

- Prepare regular performance dashboards and presentations for senior stakeholders.

Cross-functional Collaboration:

- Support lead generation and conversion optimization initiatives in coordination with growth and sales teams