SMIFS - Specialist - Digital Marketing

Specialist - Digital Marketing

Key Responsibilities:

- Develop and implement strategies to drive organic traffic growth through advanced SEO practices.

- Manage and grow the company's presence across all major social media platforms (LinkedIn, Instagram, Facebook, YouTube, etc.

- Plan and execute influencer marketing and viral promotional activities aligned with the brand's positioning.

- Create engaging and value-driven video marketing content to strengthen brand communication.

- Build and maintain a strong brand identity for a financial institution - particularly in stock broking, wealth management, and financial services domains.

- Monitor, analyze, and report on performance metrics to continually optimize organic growth and engagement strategies.

- Collaborate with internal teams to ensure consistent brand messaging and content quality across all channels.

Desired Skills & Expertise:

- Proven experience in SEO, SMM, Influencer Marketing, and Content Strategy (especially in financial or investment-related sectors).

- Deep understanding of branding and communication for financial companies.

- Creative mindset with the ability to conceptualize viral, organic, and high-engagement campaigns.

- Strong knowledge of video marketing and storytelling techniques.

- Familiarity with analytics tools (Google Analytics, Search Console, SEMrush, etc.

- Excellent communication and writing skills in English