SMIFS - Social Media Manager - Content Marketing

Description:

- Build engaging, trend-driven contentposts, reels, stories, campaigns, contests, videos, and more.

- Collaborate with influencers, thought leaders, and brand ambassadors to strengthen credibility and reach.

- Curate and maintain dynamic content calendars while ensuring brand consistency.

- Coordinate with internal teams for campaign-specific content like videos, graphics, and GIFs.

- Track and analyze performance metrics (reach, engagement, CTR, CVR, brand lift), providing insights and recommendations.

- Monitor competitors, conduct research, and identify new opportunities to drive brand growth.

- Lead community engagement by joining relevant groups, fostering conversations, and building strong relationships.

- Innovate with campaigns, promotions, and activations that reinforce SMIFS brand positioning.

- Support digital advertising efforts and optimize campaigns for maximum ROI.

What Were Looking For:

- 5+ years of proven experience in managing social media for a brand, preferably in digital agencies, e-commerce, media, or financial services.

- A Bachelors/Masters degree in Marketing, Communications, PR, Journalism, or related fields (preferred).

- Excellent communication and presentation skills with a flair for storytelling.

- Strong creative instincts with a finger on the pulse of the latest digital and social trends.

- Experience in influencer partnerships and managing multi-platform campaigns.

Skills That Set You Apart:

- Analytics & Tools: Proficiency with Google Analytics, Meta Business Suite, LinkedIn Analytics, and other monitoring tools.

- Content Design: Skilled in Canva and related creative tools.

- Market Awareness: Basic understanding of stock market concepts (IPOs, SIPs, ETFs, Nifty/Sensex, P/E Ratio, Mutual Funds) is highly desirable.

- Tech Savvy: Familiarity with AI-driven tools for social media and analytics.

- Strong command of MS Excel, Word, and PowerPoint for data and reporting.