Site Strategy Lead - Merchandising

Site Strategy Lead - Luxury Beauty Brand

- We are seeking an experienced Site Strategy Lead to take ownership of website merchandising and drive digital growth for a leading luxury beauty brand.

- This pivotal position is focused on creating seamless online customer journeys, optimizing product placement, and enhancing consumer experience to maximize conversions and elevate brand presence in the digital space.

Key Responsibilities:

- Own end-to-end site strategy and merchandising to create a compelling and intuitive online shopping experience.

- Optimize website navigation, product display, content flow, and overall usability to drive higher engagement and conversions.

- Utilize data-driven insights and A/B testing to continuously refine site performance and consumer experience.

- Collaborate with marketing, technology, and design teams to ensure flawless execution of site initiatives and campaigns.

- Innovate and implement enhancements that elevate the luxury customer journey and reinforce brand prestige online.

Requirements:

- 8 to 12 years of experience in eCommerce, site merchandising, or digital strategy roles.

- Strong background in luxury, beauty, or premium retail sectors with demonstrated success in boosting online sales and engagement.

- Analytical mindset combined with the creativity to execute innovative digital experiences.

- Proven track record in leveraging data and testing methodologies to optimize conversions.

- Excellent collaboration and communication skills to work across cross-functional teams.