Site Head - Sales - Real Estate

Position : Site Head-Sales

Reporting to: VP-Sales

Function : Sales

Number of reportees : 1

Educational Qualification:- Post Graduation or Equivalent to MBA

Work experience (in years) :- 9 to 10 years

Position Overview:

The Site Head - Sales is responsible for driving sales performance, managing customer relationships, and ensuring revenue achievement for a designated project. This role requires strong leadership, market knowledge and the ability to align sales strategies with organizational goals.

Key Responsibilities:

Sales Strategy & Execution:

- Develop and implement sales plans to achieve site revenue targets.

- Monitor daily sales activities, lead generation, and conversion ratios.

- Ensure pricing, offers and inventory management are aligned with corporate strategy.

- Build and maintain strong relationships with channel partners and brokerage networks.

- Drive high-ticket closures through strategic negotiations and relationship management.

- Develop strategies to enhance client experience and brand positioning in the luxury segment.

Team Leadership:

- Lead, mentor and motivate the site sales team.

- Conduct regular training sessions on product knowledge, negotiation and customer handling.

- Set KRAs and monitor performance of sales executives.

Customer Relationship Management:

- Ensure superior customer experience from inquiry to closure.

- Handle escalations and high-value client negotiations.

- Build long-term relationships with HNI/NRI clients.

Market Intelligence:

- Track competitor activities, pricing, and market trends.

- Provide insights to management for strategic decision-making.

Operational Excellence:

- Coordinate with marketing, CRM and operations teams for seamless execution.

- Ensure compliance with RERA and other statutory requirements.

- Maintain accurate MIS reports and dashboards for leadership review.

Key Performance Indicators (KPIs):

- Achievement of monthly/quarterly sales targets.

- Lead-to-conversion ratio improvement.

- Customer satisfaction scores (post-sales feedback).

- Attrition rate of sales team.

- Compliance adherence (RERA, documentation accuracy).

Qualifications & Experience:

- MBA/PGDM in Sales, Marketing, or Real Estate Management.

- 9-10 years of experience in real estate sales, with at least 5 years in a leadership role.

- Proven track record of achieving high-value closures (luxury or premium projects preferred).

- Strong negotiation leadership, and communication skills.

Competencies:

- Strategic thinking and execution.

- Strong client orientation (HNI/NRI focus).

- Team leadership and motivation.

- Analytical ability for market benchmarking.

- High integrity and compliance orientation