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About Vyapar: We are a technology and innovation company in the fintech space, delivering business accounting software to Micro, Small & Medium Enterprises (MSMEs). With more than 10 Million users across 140 countries, we are one of the fastest growing companies in this space. We take the complexity out of invoicing, inventory management & accounting, making it so simple, such that small businesses can spend less time on manual bookkeeping and spend more time focusing on areas of business that matter. Role Summary: As the Digital Marketing Head for Vyapar App, you will play a pivotal role in driving the growth and visibility of our app in the digital space. You will be responsible for developing and executing comprehensive digital marketing strategies to increase brand awareness, user acquisition, and engagement. Your expertise in digital marketing tools, platforms, and analytics will be crucial in optimizing campaigns and maximizing ROI. Key Responsibilities: - Strategic Planning: Develop and implement digital marketing strategies aligned with Vyapar's overall business objectives. Analyse market trends, user behaviour, and competitive landscape to identify growth opportunities - Digital Marketing Planning - Own the entire digital marketing strategy from channel mix, campaign mix and channel level strategy in alignment with the revenue and EBITDA goals - User Acquisition: Lead efforts to acquire new users through various digital channels such as social media, search engine marketing (SEM), display advertising, email marketing, and partnerships. Optimize campaigns to drive high-quality leads at scale - Creative Design: Lead video ad and static ad development by working with videographers, editors and designers. - Content Marketing: Oversee the content strategy and editorial calendar to ensure consistent messaging and storytelling. Collaborate with internal teams and external partners to produce high-quality content that resonates with our audience. - Social Media Management: Develop and execute social media campaigns to build a strong community around the Vyapar brand. Monitor social media channels, engage with followers, and leverage user-generated content to enhance brand advocacy. - Analytics and Reporting: Monitor key performance indicators (KPIs) and metrics to measure the effectiveness of digital marketing initiatives. Provide regular reports and insights to senior management, highlighting successes, challenges, and opportunities for optimization. Desired Skills And Requirements: - B.Tech / MBA with 8-15 Yrs of Proven Experience in digital marketing, with a focus on performance marketing and user acquisition in a fast-paced technology or SaaS environment. - Deep understanding of search engine algorithms, ranking factors, and SEO best practices, with expertise in both on-page and off-page optimization technique - Deep understanding of digital marketing channels, platforms, and best practices, including paid search, display advertising, social media advertising, email marketing - Strong analytical skills with the ability to interpret data, generate reports, and derive actionable insights to inform decision-making. - Excellent communication skills with the ability to articulate complex ideas clearly and concisely, both verbally and in writing

Bangalore

Simply Vyapar Apps - Director - Performance Marketing 

Job Description for Simply Vyapar Apps - Director - Performance Marketing  in SIMPLY VYAPAR APPS in  Bangalore for (8-12) years of experience. Apply Now!

Simply Vyapar Apps - Director - Performance Marketing  | iimjobs.com