Simply Vyapar Apps - Associate Manager - Performance Marketing

Description:

Role Overview:

We are looking for an Associate Manager - Performance Marketing (1-4 years of experience) who is eager to learn, experiment, and grow in performance marketing. In this role, you will work hands-on with Google Ads and Meta Ads, support campaign execution, track performance metrics, and continuously optimize campaigns to drive customer acquisition and revenue growth. You will collaborate closely with senior marketers, creative teams, and analytics stakeholders to scale high-impact digital campaigns.

Key Responsibilities:

- Assist in planning, executing, and optimizing paid campaigns on:

- Google Ads (Search, Display, YouTube, Performance Max)

- Meta Ads (Facebook & Instagram)

- Monitor daily campaign performance and support optimizations to improve:

- RoAS, CTR, CPC, conversions, and CAC

- Track and analyze performance using:

- Google Analytics

- Meta Ads Manager

- Looker Studio

- Support A/B testing of:

- Ad creatives

- Landing pages

- Targeting and bidding strategies

- Assist in managing marketing budgets to improve efficiency and reduce CAC

- Build and optimize remarketing and retargeting campaigns

- Coordinate with designers and copywriters to execute effective ad creatives

- Maintain campaign documentation, reports, and performance dashboards

- Stay updated with platform best practices, policies, and new ad features

Required Qualifications & Skills:

- 1-4 years of hands-on experience in performance marketing or paid media

- Practical experience executing campaigns on Google Ads and/or Meta Ads

- Basic understanding of key marketing metrics:

- CTR, CPC, CAC, LTV, RoAS

- Familiarity with Google Analytics and reporting dashboards

- Strong analytical mindset and comfort working with data

- Willingness to experiment, learn, and continuously optimize

- Good communication and collaboration skills

- Startup or fast-paced environment experience is a plus

Nice to Have:

- Exposure to Google Tag Manager (GTM)

- Experience with YouTube Ads, LinkedIn Ads, or other paid channels

- Basic understanding of landing page optimization or CRO

- Interest in marketing automation and growth experimentation

Why Join Vyapar?:

- Opportunity to work on real, large-scale SaaS growth problems

- Hands-on exposure to high-impact performance marketing campaigns

- Strong mentorship and learning-focused environment

- Clear growth path into Senior Performance Marketing roles

- Culture that values ownership, experimentation, and data-driven decisions