Simplilearn - Senior Director - Demand Generation

Role Description

Simplilearn is looking to Director - Commercial Marketing (Demand Generation) to support the growth objectives of Commercial function through demand generation globally.

Key responsibilities include -

Global Demand Generation

Define and own the global demand generation strategy across:

- Events and executive roundtables

- Webinars and virtual programs

- Email and nurture journeys

Digital and performance campaigns

- Translate business goals and product priorities into region-wise demand plans

- Ensure consistency in GTM approach while enabling regional customization

- Own annual and quarterly demand generation plans, budgets, and forecasts

SDR & Outbound Motion Ownership

- Own the outbound demand channel through the SDR Lead

- Define outbound strategy aligned to ICPs, accounts, and regional priorities

Ensure tight alignment between:

- SDR outreach and campaign themes

- Events/webinars and outbound follow-ups

- Sales account plans and coverage models

Set and track SDR metrics:

- Meetings booked

- Pipeline influenced

- Conversion rates by segment and region

- Funnel, Pipeline & Revenue Accountability

- Build scalable processes, playbooks, and best practices for the team and drive operating cadence through regular pipeline and campaign reviews -

- Own top and mid-funnel performance globally (MQL, SQL)

- Work with Sales and RevOps to define lead qualification criteria

SLAs and handoff processes

- Attribution and reporting models

- Present clear pipeline, ROI, and forecast insights to senior leadership

- Use data to continuously optimize channel mix, spend, and team focus

- Ability to work with tools - Salesforce to create reports and dashboards

Team Leadership & Management

- Lead, coach, and develop a high-performing demand generation team across regions

- Set clear goals, KPIs, for Regional Marketing Managers and the SDR Lead

Stakeholders:

Executives - CRO, CEO

Product Marketing - messaging, ICPs, campaigns, and launches

Sales Leadership - targets, coverage, pipeline priorities

RevOps - tooling, automation, analytics

Desired skills:

- Overall 10+ yrs of experience across demand generation with at least 5+ yrs of experience of handling teams

- Experience of demand generation in product-based organizations

- Ability to independently work with multiple stakeholders across the organization

- Detailed oriented and strong analytical skills

- Strong program management and communication skills

- Strategic thinker with strong bias for action, high on ownership and problem solving

- Team management is essential

- Experience in Online learning / enterprise learning (good to have)