Product marketing manager to develop and execute marketing strategies to increase product awareness and adoption. If you're a passionate experienced B2B/B2C product marketer with demonstrable success in working with emerging products and driving GTM strategies, you're just who we're looking for. What to expect from the role - Lead projects and focus on working closely on product launches & GTMs. - Work collaboratively with the product team to drive product positioning for existing & new launches. - Be a content maestro and work with the content marketing team to deliver user-centric insights and use feedback to deliver higher retention ratios. - Hold a position of high responsibility and have a scope for growth towards Simplilearn's product offerings. Responsibilities - Product messaging and positioning - Develop product positioning and messaging that resonates with customers and differentiates our product from its competitors - Content Management - Conceptualize and craft educational product and solution content for a variety of platforms - Market, customer, and competitive analysis - Be the authority on the customer, the industry trends, and the other industry players - Sales enablement - Craft region-agnostic high-value sales tools, training, and collateral - Demand generation - Develop and implement strategies to drive awareness and demand - Evangelism - Serve as a company spokesperson and go-to product expert. Requirements - BA / BS / B.Tech (with MBA Preferred) with at least 5 years prior experience in a similar position - Attested experience constructing marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc - Experience initiating and driving a range of GTM programs including, webinars, edtech seminars, social media campaigns, content marketing projects etc. - Ability to effectively lead, inspire, and mentor direct and indirect reports - Demonstrable experience collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales and marketing - Excellent presentation, written, and verbal communication skills, with an eye for quality and attention to detail - Should be familiar with tools like Tableau, Similarweb, Semrush, VWO, Google Analytics, Buzzsumo, Google Ads, etc.

Bangalore

Simplilearn - Product Marketing Manager 

Job Description for Simplilearn - Product Marketing Manager  in Simplilearn Solutions Private Limited. in  Bangalore for (3-6) years of experience. Apply Now!