Simplilearn - Associate Director - Performance Marketing

Job Title: Associate Director - Performance Marketing (US Market)

About Simplilearn

- The programs are designed and delivered with world-renowned universities, top corporations, and leading industry bodies via live online classes featuring top industry practitioners, sought-after trainers, and global leaders. From college students and early career professionals to managers, executives, small businesses, and big corporations, Simplilearns role-based, skill-focused, industry-recognized, and globally relevant training programs are ideal upskilling solutions for diverse career or business goals.

- Simplilearn has acquired Fullstack Academy to leverage its widespread footprint in the US Region and partnership with Top US Universities to grow internationally.

Job Summary

Key Responsibilities

Strategy Development:

- Develop and execute a comprehensive performance marketing strategy aligned with business goals.

- Identify and prioritize channels (e.g., Social, display, video, affiliate, native advertising) for maximum ROI.

Campaign Management:

- Oversee the planning, execution, and optimization of performance marketing campaigns.

- Monitor performance metrics (CAC, LTV, ROI, ROAS) and implement strategies for continuous improvement.

- Manage a significant ad spend budget efficiently and effectively.

Team Leadership:

- Build, mentor, and lead a team of performance marketers and channel specialists.

- Foster a collaborative, data-driven culture that thrives on innovation and results.

Data & Analytics:

- Leverage analytics tools to track campaign performance and make informed decisions.

- Develop dashboards and reporting mechanisms to communicate performance insights to stakeholders.

- Use A/B testing and experimentation to refine campaigns and messaging.

Collaboration:

- Work closely with creative teams to develop compelling ad content.

- Collaborate with product, sales, and growth teams to align marketing efforts with broader company objectives.

Emerging Trends:

- Stay updated on the latest trends and innovations in performance marketing.

- Experiment with new platforms, tools, and strategies to stay ahead of the competition.

Qualifications

Education: Bachelors degree in Marketing, Business, or a related field; MBA preferred.

Experience:

- 6+ years of experience in performance marketing, with at least 2 years in a leadership role. US performance marketing experience is a plus.

- Proven expertise in managing large budgets across various digital marketing channels.

Skills:

- Strong analytical mindset with a deep understanding of data-driven marketing.

- Expertise in platforms like Google Ads, Meta Ads Manager, LinkedIn Ads, and analytics tools (e.g., Google Analytics, Tableau).

- Exceptional leadership and team management skills.

- Excellent communication and stakeholder management abilities.

- Proficiency in A/B testing and performance optimization.

Key Attributes

- Results-oriented mindset with a passion for driving growth.

- Strong problem-solving and decision-making abilities.

- Ability to thrive in a fast-paced, dynamic environment.

- Innovative thinker with a willingness to challenge the status quo.

What We Offer

- Competitive salary and performance-based bonuses.

- Comprehensive benefits package, including health insurance and retirement plans.

- Opportunity to work with a dynamic, growth-oriented team.

- Professional development opportunities and a chance to lead impactful projects.