Signutra - Brand Manager

Will be responsible to drive the second biggest brand of Signutra and the among the top 3 prescribed brand in the space of Maternal Nutrition.

JOB DUTIES/ RESPONSIBILITIES/ ACCOUNTABILITIES:.

- Formulation of annual marketing strategies, communication development for HCP/Patients.

- Execution Excellence in driving specialty (like Gynae, GP, Dietitians and Pharmacist) activations/engagements.

- Know how HCP insights are extracted from HCP research and utilize it effectively with a robust communication/ sustainable marketing campaign.

- Build strong scientific relevance for the brand to ensure a distinct identity amongst HCPs.

- Building strong Marketing programs to engage HCPs/Patients effectively.

- Execute with the help of cross functional teams.

- Tracking and measuring the impact of the Marketing Programs and also the third-party field force.

- Responsible to identify potential opportunities within community & drive incremental growth of products with synergy.

- Responsible for the topline and A&P management.

- Build & develop Key Opinion Leaders /influencers all India and utilize relationships for shaping market initiatives and for driving sales.

- Manage creative agencies, collaborate closely as strategic partners.

- Liaise with internal stake holders to gather and analyze latest trends/insights by using qualitative/quantitative resources.

- Support and drive sales team in achieving targets and ROI.

- 100% Adherence to Signutra Ethics and Compliance policy.

SKILL/EDUCATION/EXPERIENCE:.

- Worked in the brand management/ marketing and managed brand in Gynaecology space.

- Should have strong community marketing experience & community business model know-how.

- Successful track record of establishing new categories/concepts/brands among HCPs and/or patients.