Siddhika Coatings - Head - Content & Programming

Mandatory Criteria (Can't be neglected during screening):

1. Relevant Industry Background Must have leadership experience in audio/content/OTT platforms such as: Kuku FM, Pocket FM, Pratilipi, Storytel, Reel Saga, Dramabox, StoryBox, Story TV OR strong content leadership background in digital media, OTT, or radio-led consumer platforms.

2. End-to-End Content Ownership:

- 12-15+ years in media/content ecosystems.

- Must have owned full content vision, genre strategy, and programming roadmap - not just individual shows.

- Demonstrated leadership in building scalable original IPs and content verticals.

3. Programming & Editorial Depth:

- Proven experience curating genre mix across audio/video formats.

- Strong editorial judgment in greenlighting commercially viable original content.

- Experience designing seasonal calendars, tentpole strategies, and differentiated platform identity.

4. Performance & Monetisation Accountability:

- Track record of linking content strategy to measurable metrics: retention, completion rates, subscriber growth, and revenue per IP.

- Strong understanding of content monetisation models (ads, branded integrations, sponsorships, subscription).

- Must have owned ROI accountability for content investments.

5. Team & Cross-Functional Leadership:

- Experience leading producers, commissioning teams, writers, editors, and creative partners.

- Built SOPs for production, publishing, and content lifecycle management.

- Worked closely with Growth, Marketing, Sales, and Tech to align content with business impact