SIB Infotech - Brand Manager

Job Description:

- The Brand Manager is responsible for developing, implementing, and managing integrated marketing strategies to enhance brand equity, drive measurable growth, and ensure consistency across all client projects.

- This role requires creativity, strategic thinking, digital expertise, and strong leadership skills to position the brand effectively in the market while leading cross-functional teams for execution.

Key Responsibilities:

- Develop and execute brand strategies, positioning, and messaging to achieve business and client goals.

- Conduct market research, consumer insights, and competitor analysis to identify opportunities and trends.

- Manage brand campaigns across digital, print, and offline channels to ensure consistent brand voice and identity.

- Collaborate with product, sales, and design teams to align brand activities with company objectives.

- Oversee and guide all kinds of SEO activities required to achieve rankings and monitoring the results regularly.

- Plan and execute and oversee social media strategies across all platforms.

- Plan and execute and oversee paid media campaigns across Google, Meta ads and other performance marketing channels.

- Oversee content creation, advertising, PR, and promotional activities to enhance brand visibility.

- Ensure brand guidelines are followed across all platform.

- Work closely with external agencies, vendors, and media partners to execute brand campaigns.

- Drive innovation in marketing strategies to strengthen brand engagement and customer loyalty.

Requirements:

- Bachelor's or Master's degree in Marketing, Business Administration, or related field.

- Proven experience (3-7 years) in brand management, marketing, or similar roles.

- Strong understanding of market research, consumer behavior, and brand positioning.

- Strong understanding of SEO, paid media, social media strategy and digital analytics.

- Excellent communication, presentation, and leadership skills.

- Proficiency in digital marketing tools, analytics, and campaign management.

- Creative mindset with the ability to think strategically and execute effectively.

- Strong project management and organizational skills.