Shyam Steel - Digital Marketing Lead

Role Overview

Digital Marketing Lead to take care of the end-to-end Digital strategy for each Brand, Content Strategy and Creative application + execution on Digital + Social Media platforms across businesses.

The role requires a leader who can drive growth across diverse audiences, build scalable systems, and deliver strong business outcomes through performance, brand, and digital transformation initiatives.

Key Responsibilities

1. Multi-Brand Strategy & Leadership

- Define and execute integrated yet differentiated digital strategies for all three brands.

- Own ROI optimization, and performance governance.

- Establish unified dashboards, reporting frameworks, and KPIs.

2. Brand-wise Ownership

- Dealer/distributor/Contractor/Mason/Engineer engagement using regional & vernacular campaigns, strong video-led awareness, offline-online integration.

- Consumer demand generation, lead generation campaigns, local SEO, education-led content, seasonal campaigns, lead funnel optimization.

- Performance marketing, social media & influencer strategy, brand storytelling, retention (loyalty, repeat purchase), grow E-Commerce sales

3. Performance Marketing & Growth

- Lead paid media (Google, Meta, YouTube) across brands.

- Optimize CAC, ROAS, conversions, and revenue growth.

- Drive structured experimentation (A/B testing, audience, creatives).

4. SEO, Content & Organic Growth & Website audit

- Execute local + content-driven SEO strategies.

- Oversee blogs, videos, landing pages, and social content.

- Build long-term organic traffic and brand authority.

5. Funnel Optimization

- Optimize landing pages, user journeys, and conversion funnels.

- Improve lead-to-sale conversion (Shyam Steel, Sturdflex) and checkout journeys (Budleaf).

Key Skills & Competencies

- Strong experience in multi-brand digital Marketing Strategy, Brand enhancement using Digital Media.

- Expertise in performance marketing, lead generation, and e-commerce growth, website traffic enhancement.

- Deep understanding of B2C and hybrid B2B/B2C models.

- Proficiency in SEO, content, CRM, and marketing automation.

- Strong analytical skills: CAC, ROAS, funnel optimization.

Experience & Qualifications

- 8-10 years in digital marketing with proven growth impact.

- Experience across FMCG/D2C preferred.

- Academic qualification: MBA

Preferable secondary requirement - Basic understanding of Tools & Platforms

Google Ads, Meta Ads, YouTube | GA4, Looker/Power BI | Ahrefs/SEMrush |HubSpot | Shopify, Amazon Seller Central