Shri Kartikeya Pharma - Senior Manager/Manager - Marketing

Description:

Shri Kartikeya Pharma is one of Indias leading nutraceutical companies, specializing in the manufacture of high-quality dietary supplement ingredients derived from root extracts.

Department: Marketing

Title: Senior Manager/Manager- Marketing

Experience:

- Minimum 5-7 years in the Nutraceutical / Dietary Supplements / Functional Foods industry.

- Proven experience handling B2B and/or B2C nutraceutical brands, ingredient marketing, or finished formulations.

- Exposure to global markets (US/EU/APAC) is preferred for companies dealing with exports.

- Experience in managing cross-functional teams, agency partners, and external stakeholders.

Salary: As per the Market Standards

Location: Shri Kartikeya Pharma, 3rd Floor, PBN Centre, Road No:45, Jubilee Hills, Hyderabad-500033

Key Deliverables:

- Ability to build brand strategy, go-to-market plans, and annual marketing calendars.

- Strong experience in digital marketing, performance campaigns, SEO/SEM, email marketing, and social media planning.

- Expertise in product positioning, competitive analysis, and market segmentation.

2. Product & Portfolio Management:

- End-to-end experience in new product development (NPD) from concept to launch.

- Knowledge of nutraceutical ingredients, formulations, claims, and regulatory requirements (FSSAI, US FDA, EFSA preferred).

- Capability to manage product lifecycle, pricing, and value proposition.

3. Market Research & Insights:

- Skilled in identifying market trends, consumer insights, competitor benchmarking, and demand

forecasting.

- Ability to prepare marketing dashboards using data analytics tools.

4. Commercial & Business Skills:

- Strong understanding of P&L management, budgeting, ROI tracking, and business forecasting.

- Ability to support sales teams with marketing collaterals, training, and promotional strategies.

5. Communication & Leadership:

- Excellent skills in brand storytelling, content development, and technical content marketing (for ingredients).

- Capability to lead high-performing teams, manage agencies, and coordinate with R&D, QA, Production, and BD.

- Strong presentation skills for customer meetings, product demos, and exhibitions.

6. Industry-Specific Skills:

- Exposure to nutraceutical raw materials, herbal extracts, vitamins, minerals, sports nutrition, and functional foods.

- Understanding of claims substantiation, clinical studies, and documentation required for marketing.