Shoppers Stop - Manager - New Product Development

Description:

Job Title: New Product Development (NPD) Manager

Total Work Exp: 7-10yrs

Function:

- Product Development / Innovation / Portfolio Management

Role Purpose:

- The NPD & EPD Manager is responsible for end-to-end ownership of new product development (NPD) and existing product development (EPD) within the Beauty category.

- The role drives innovation, portfolio growth, and continuous improvement by delivering consumer-relevant, high-quality, and commercially viable products aligned with brand and business objectives.

Job Description:

- Own NPD (New Product Development) initiatives including new launches, new formats, new formulations, and category expansions.

- Own EPD (Existing Product Development) initiatives including line extensions, reformulations, pack changes, cost optimization, and quality improvements.

- Own the full product lifecycleNPD Calendar, concept, design, formulation/specification, prototyping, testing and launch.

- Conduct market, consumer, and competitive analysis to identify growth opportunities and translate consumer needs into clear product briefs.

- Continuously improve efficiency, cost-effectiveness, and overall product quality.

- Drive timely execution while balancing speed-to-market and product excellence.

- Manage external vendors, manufacturers, and support internal team.

- Track post-launch performance, consumer feedback, and planned ROS.

- Perform regular data review, analysis, and performance tracking.

- Take accountability for problem-solving and decision-making across the product lifecycle.

Skills Required:

- Strong understanding of Beauty product development, formulations, and trends.

- Experience handling both NPD innovation and EPD optimization.

- Excellent communication, problem-solving and negotiation skills with cross-functional teams and partners.

- Knowledge of quality standards, manufacturing processes, and supplier ecosystems.

- Relevant industry and technical exposure aligned to the Beauty category.