About: - We are in the process of sourcing a Shopper Marketing Manager for Himalaya's consumer products business. This role will be based at Bengaluru (Makali) and will report to the Head of Customer Marketing. - This is a new role in the organization and Himalaya is ideally looking at Premier B School graduates working in the Retail, Luxury, Beauty and Wellness or FMCG/ CPG industry. Purpose of the role: This role will drive the shopper marketing strategy by working with sales & marketing teams to create a roadmap in line with the overall business objectives, influencing topline achievement and ROI on in-store investments leading to profitable growth. Key Responsibilities: Planning and Operations: - Plan and deploy initiatives in line with the sales and marketing strategy including right in-store activations to enhance shopper experience - Analyze shopper data, derive insights and craft the in-store strategy towards a) visibility on primary shelves & b) secondary visibility at appropriate locations in store by capturing shopper movement patterns. - Formulate plans across channels and ensure effective tracking and monitoring for effective ROI and accomplishments of targets - Identification of white spaces for business growth Category & Portfolio Development: - Drive the implementation of the in-store execution plans for new product launches in accordance to the sales and marketing agenda for success - Plan and promote product/category specific shopper solutions for successful achievement of metrics like shopper loyalty, visibility, market share - Analyze, identify opportunity and craft solutions to drive up-selling and cross-selling of SKUs/brands in the portfolio - Identify and bring insights on SKU trends in the respective categories - Govern and improve the overall ROI on consumer promotions - Collaborate with channel teams in engaging with key accounts to provide solutions that build/develop categories Shopper Experience & Improvement: - Monitor and analyze shopper experience, track key performance indicators (KPIs), and make data-driven recommendations. - Monitor market trends and competitor activities, providing insights and recommendations to enhance in-store execution strategies. - Collaborate with marketing and provide inputs on best in class POSM solutions deployed in market. - Collaborate with marketing to understand brand guidelines to develop planogramming guide - Create a playbook and execute the same for in-store Trials/Sampling/Beauty Counselling operations - Leverage technology and tools as an important differentiator to drive efficiency and effectiveness of programs pertaining to shopper experience in the stores Cross-functional Collaboration: Drive best-in-class shopper experience by collaborating with stakeholders in sales and marketing for effective planning & implementation of shopper marketing agendas and recommending improvement interventions for on-shelf and in-store presence leading to sales growth. Key Performance Goals: - Achievement of assigned sales growth and demand generation targets - Achievement of core category & new product KPIs - Improvement in ROI of shopper marketing spends - Adherence to plan programming norms across stores Internal Interfaces: Branch Sales Teams, Marketing Teams (Brand Team, Category Team), Customer Marketing Managers, Channel Teams- NMT. External Interfaces: Agencies for in-store activations, agencies for technology solutions.

Bangalore

Shopper Marketing Manager - FMCG/Retail/CPG Industry 

Job Description for Shopper Marketing Manager - FMCG/Retail/CPG Industry  in AKNA Management Solutions Pvt. Ltd. in  Bangalore for (7-13) years of experience. Apply Now!