About the Role

- We are looking for someone who can own a Shopify business like a Mini-CEO.

- This is not a pure performance marketing role.

- This is not an agency management role.

- This is a full-stack D2C business ownership role.

- You will own growth from a commercial lens - understanding category revenue, customer behavior, creative direction, and where the business should invest to grow faster.

- You should be someone who lives inside Shopify dashboards, understands numbers deeply, and uses commercial insight to drive creative and growth decisions.

What You'll Own

1. Shopify P&L Ownership

- Track and understand revenue by category on a weekly and monthly basis

- Identify growth trends, declining categories, and revenue opportunities

- Monitor key business metrics like CVR, AOV, repeat rate, and contribution

- Make commercial decisions backed by data and business understanding

2. Creative Strategy

- Own creative direction from a performance and business lens

- Work closely with the creative team on concepts, hooks, messaging, and priorities

- Ensure creatives are driven by category insights, customer behavior, and business goals - not just aesthetics

3. Creative Volume Planning

- Decide how much creative output each category needs

- Plan creative requirements weekly and monthly based on business performance

Identify which formats are needed:

- UGC

- Static creatives

- Videos

- Offer-led creatives

- Problem-solution storytelling

- Determine where more creative firepower is required

4. Performance Marketing Collaboration

- Work closely with the Performance Marketing Manager on spends, budgets, and ROAS

- Decide where investment should go and why

- Align business priorities with acquisition strategy

- PM team executes campaigns - you drive business direction

Who You Are

- You have scaled or operated a D2C Shopify brand with significant monthly revenue

- You understand Shopify analytics deeply and use data to drive decisions

- You think commercially first and creatively second

- You have owned growth and P&L end-to-end - not just managed one function

- You are hands-on, execution-focused, and comfortable moving fast

- You understand how creative, performance marketing, merchandising, and category growth work together

What We're Looking For

- 5-10 years of experience in D2C, e-commerce, or consumer brands

- Strong understanding of Shopify business operations

- Experience handling category-level growth and revenue planning

- Strong commercial and analytical thinking

- Experience collaborating with creative and performance teams closely

- Prior exposure to scaling brands through aggressive growth phases is preferred

You'll Fit Right In If You

- Open Shopify before Instagram

- Naturally think in revenue, conversion, and contribution margins

- Obsess over why one category scales while another slows down

- Understand that good creative should drive business outcomes

- Prefer building businesses over managing presentations

Interested?