About ShopDeck:

ShopDeck is building the operating system for profitable D2C commerce in India.

Most commerce platforms help brands go online. We solve the harder problem: helping them scale profitably.

We combine commerce software, execution systems, and AI-led leverage to improve growth, unit economics, and customer outcomes - without adding proportional operating complexity.

Our ambition is to make D2C selling as simple as marketplace selling, while brands retain ownership of their customers, margins, and brand.

Growth today is fragmented across tools, teams, and manual effort.

ShopDeck is replacing that fragmentation with an AI-native growth engine where scale and profitability are system-driven.

Why this role matters:

ShopDeck is moving from 1 - 10 [$10M ARR - $50M ARR]. The next phase will be constrained less by ideas than by the quality of our organisation, leaders, and operating rhythms.

The HR Lead will make people a business advantage by:

- Building the organisation and workforce plan for the next stage of scale.

- Raising talent density across leadership, technology, business, and frontline roles.

- Installing a rigorous system for goals, performance, rewards, and succession.

- Building managers who set a high bar, coach well, and act decisively.

- Scaling culture and employee experience across office and distributed teams.

- Running a lean, AI-first, compliant HR engine with zero operational surprises.

Our Investors:

Bessemer Venture

Elevation Capital

Chiratae Venture

Venture Highway

Role Overview: HR Lead:

Own ShopDeck's people agenda end to end and sit on the leadership team. Your mandate: build the organisation, talent, and operating systems required to scale from $10M to $50M ARR. This is a business leadership role, not a support-function role.

What you will do:

- Shape organisation design, workforce and people-cost plans, leadership structure, and succession.

- Build a predictable hiring engine across leadership, specialist, and high-volume roles.

- Connect company goals to quarterly scorecards, reviews, calibration, rewards, and consequence management.

- Raise manager effectiveness through clear goals, feedback, coaching, talent reviews, and decisive performance action.

- Embed ShopDeck's leadership principles across hiring, onboarding, recognition, and employee decisions.

- Lead HRBPs and People Ops; make payroll, compliance, and employee processes fast, audit-ready, data-led, and AI-enabled.

What success looks like:

You will be judged on business outcomes, not HR activity. Within 12 months:

- Organisation, workforce, and people costs are aligned to the business plan; critical capability gaps are closed early.

- Critical hiring is predictable; every function runs quarterly scorecards, calibration, differentiated rewards, and timely consequence management.

- Manager effectiveness, eNPS, and productivity improve; HR operations run to SLA; repeatable workflows are automated.

What we are looking for:

- 5+ years of progressive HR experience, including ownership of a broad or company-wide people charter in a high-growth environment.

- A track record of helping an organisation scale - not merely administering mature processes.

- Strong depth across organisation design, workforce planning, talent acquisition, performance, HRBP, people operations, and compliance.

- Commercial and analytical fluency across headcount, people cost, productivity, hiring funnels, attrition, and talent decisions.

- Founder-facing judgement: direct, low-ego, independent, and able to challenge leaders constructively.

- Strong command of Indian labour law and employment practices, combined with high ownership, pace, and execution discipline.

You will stand out if:

- You have built a performance, talent, or manager system from scratch - and made it stick.

- You have transformed hiring across both specialist and scale roles.

- You have used AI and automation to materially improve HR speed, quality, or cost.

- You have operated in e-commerce, consumer internet, or another service-heavy business at scale.

What makes this role 10x impactful:

- Direct founder partnership and a seat at the leadership table.

- End-to-end ownership of organisation, talent, culture, and people operations.

- A mandate to build the next system - not maintain the last one.

- Exposure across technology, corporate, business, and distributed frontline teams.

- The opportunity to make AI-first HR a genuine company advantage.

If you want HR to sit at the centre of business scaling - and want to be measured by business outcomes - this is that role.

Location: Bengaluru (In-Office)