Mobile Marketing (Affiliate Marketing)  - Responsible for handling mobile app marketing campaigns, growth strategies and acquiring high quality mobile app users with a strict focus on a high LTV (Life Time Value) and retention levels  - Working on mobile app attribution & analytics tools like MAT, Localytics, HasOffers & Sensor Tower to monitor multiple campaigns- effectiveness & App store optimization.  - Adopting innovative methods & driving negotiations to promote app installs through multiple ad networks by introducing Variable Pricing Model and Performance based campaigns.  - Real time monitoring of attribution analytics & conversion funnels for a check on install fraud, deeper understanding of customer's conversion path & LTV in order to make effective advertising decisions.  - Liaising with designers, product managers, tech team and growth hackers to implement strategies that help in better segmentation and analysis for deriving crucial user level insights.  - Driving high quality installs using Facebook & Google Adwords by understanding the user behavior of the two platforms and implementing high grade targeting strategies based on user's intent & interest which translates into an affinity to transact.  - Working with in house designers & agencies to get creatives for App install campaigns that lead to a better engagement with increased CTRs and lower CPIs.  - Strong analysis of campaigns by means of creating various reports and there analysis and using Analytical tools like Google Analytics and other tools like MS- Excel to measure the performance of the campaigns and optimize them efficiently.

Delhi NCR

ShopClues.com - Senior Analyst - Mobile Marketing/Affiliate Marketing 

Job Description for ShopClues.com - Senior Analyst - Mobile Marketing/Affiliate Marketing  in ShopClues in  Delhi NCR for (2-4) years of experience. Apply Now!