Role Overview: - This role is pivotal in building and scaling Google as a key marketing channel for Shopdeck, developing deep, data-driven marketing frameworks that maximize seller profitability. You will drive strategic decision-making systems that optimize Google Ads, Search, Performance Max, and Shopping, ensuring our sellers achieve sustainable growth. - The ultimate goal is to develop proprietary Google marketing playbooks and a smart recommendation system that serves as a long-term competitive advantage for Shopdeck. Key Responsibilities: - Google-First Growth Strategy: Build and scale Google as a new, high-performing acquisition channel, optimizing campaigns across Search, Shopping, Performance Max, and Display Ads. - Advanced Google Frameworks: Develop and implement robust decision-making systems tailored for Google Ads-covering campaign structuring, bidding strategies, budget allocation, audience segmentation, and ad creatives to drive maximum profitability for sellers. - Data-Driven Optimization: Analyze Google marketing funnel performance, improve attribution models, and create automated playbooks that continuously refine spend efficiency. - Seller Profitability & Revenue Growth: Leverage Google Ads insights and predictive analytics to identify opportunities that enhance the profitability of 500+ D2C brands on Shopdeck. - Full-Funnel Marketing Impact: While Google is the priority, work alongside the team to refine Meta Ads, website optimization strategies, and conversion rate levers to create a holistic, data-backed marketing engine. - Operational Integration: Collaborate closely with operational teams to embed Google insights and frameworks into seller growth strategies, ensuring seamless execution. - Product & Automation: Partner with the Product team to transform online marketing intelligence into scalable, automated recommendation systems-leveraging machine learning where possible. - Exploration of Additional Growth Channels: Once Google is scaled, explore new opportunities in WhatsApp, influencer collaborations, and organic marketing to drive repeat purchases and retention. Qualifications: - Tier 1 College (IITs/BITS preferred) - 3-6 years of experience in performance marketing with a strong emphasis on Google Ads (Search, Shopping, Performance Max, Display, GDN, etc.) - Proven track record in scaling Google Ads profitably for D2C brands or similar businesses - Strong analytical and strategic mindset-ability to develop and implement decision-making frameworks that improve ROAS and profitability - Deep expertise in digital marketing, attribution modeling, website funnel optimization, and automation of ad operations. - Innovative thinker with a passion for harnessing data, technology, and automation to unlock growth opportunities. What We Offer: - The opportunity to lead groundbreaking projects in the D2C space - A dynamic work environment that values creativity and innovation - Competitive salary and benefits package - A chance to significantly impact the profitability and success of numerous e-commerce brands- Working with product to develop a game-changing recommendation system.

Bangalore

ShopDeck - Lead - Profitability - CoE - Google 

Job Description for ShopDeck - Lead - Profitability - CoE - Google  in ShopDeck  in  Bangalore for (2-6) years of experience. Apply Now!