Shiprocket - Public Relations Lead

Key Responsibilities:

- Develop and execute a comprehensive public relations strategy to enhance Shiprockets reputation and media presence across business, tech, and startup media.

- Craft high-impact press releases, media pitches, bylines, FAQs, talking points, and crisis communication statements.

- Identify and build relationships with key journalists, editors, and influencers across national and regional media.

- Manage and respond to media inquiries, ensuring timely and accurate communication.

- Collaborate with internal stakeholders (Founders, Marketing, Product, HR, etc.) to align messaging and identify opportunities for media exposure.

- Support in thought leadership positioning for key executives through authored articles, interviews, and panel opportunities.

- Monitor media coverage, prepare regular PR dashboards, and track sentiment, coverage quality, and share of voice.

- Lead crisis communication efforts with calmness, clarity, and strategic foresight.

- Liaise with external PR agencies (if any) for coordination, planning, and execution of campaigns.

Required Qualifications & Experience:

- Bachelors or Masters degree in Journalism, Mass Communication, or Public Relations.

- 5-8 years of experience in public relations, with at least 35 years in a PR agency environment.

- Deep understanding of the media landscape in India, especially in business, tech, and startup domains.

- Excellent communication skills both written and verbal.

- Strong strategic thinking and ability to craft narratives aligned to business goals.

- Experience working with founder-led or high-growth companies is a plus.

- Comfortable working in a fast-paced, dynamic environment