Shiprocket - Product Marketing Manager

Description:

Duties and Responsibilities:

Develop Marketing Strategy:

- Lead the development of go-to-market strategies and plans for customer acquisition, engagement, and retention.

- Understand customer needs and competitor landscape to create compelling propositions and campaigns that resonate with target audiences.

- Work closely with product teams to integrate marketing initiatives into the product roadmap.

Performance Marketing Execution:

- Design and execute performance marketing campaigns (paid search, social media ads, display ads, retargeting, etc.) across both web and mobile platforms.

- Continuously optimize ad creatives, targeting strategies, and bidding tactics to drive high-quality user acquisition & engagement.

- Manage and allocate marketing budgets efficiently across multiple channels to maximize ROI.

Data-Driven Decision Making:

- Leverage analytics tools (Google Analytics, Firebase, Branch, Intercom) to monitor key performance indicators(KPIs), track the success of campaigns, and identify areas for optimization.

- Provide regular reporting on marketing performance, user acquisition metrics, lifetime value (LTV), customer acquisition cost (CAC), and other relevant metrics.

- Use A/B testing, cohort analysis, & other growth techniques to improve customer conversion & retention rates. User Engagement & Retention:

- End to end ownership of the funnel and optimization of the same in alignment with business objectives.

- Work closely with the product and customer experience teams to develop initiatives aimed at increasing app usage, repeat transactions, and user loyalty.

- Design and implement push notifications, email marketing, and in-app campaigns to improve user engagement.

Collaboration and Leadership Reporting:

- Collaborate with cross-functional teams (product, design, engineering) to ensure alignment on marketing initiatives and business objectives.

- Take end to responsibility for cadences and metrics reporting as well business team liaison.

Scaling the Product:

- Focus on rapidly scaling the products user base through targeted and high-impact marketing strategies.

- Identify new opportunities for growth, including regional expansion and partnerships.

Skills required:

- Minimum 6-10 years of experience in performance marketing, preferably in a high-growth tech environment or consumer-focused mobile app.

- Proven track record of scaling up products through digital marketing and performance optimization, ideally in hyperlocal, e-commerce, or delivery-based businesses.

- Experience with digital marketing platforms and concepts (E.g. Google Ads, Facebook Ads, Instagram)

- Strong proficiency in data analytics and KPIs (CPA, CPC, CTR, LTV, CAC, etc.).

- Solid understanding of mobile-first marketing, user acquisition, and app store optimization (ASO).

- Hands-on experience with growth marketing tactics such as A/B testing, referral programs, CRM, & lifecycle marketing.

- MBA or equivalent from a top-tier business school (preferred).

- Strong analytical mindset with a focus on measurable results and data -driven decision-making.

- Creative problem-solver who can think outside the box to find new marketing opportunities.

- Excellent communication and leadership skills with the ability to collaborate with diverse teams.

- Results-oriented with a passion for scaling businesses and achieving ambitious growth targets.