Customer Lifecycle Marketing Key Responsibilities: - Develop and execute a comprehensive customer lifecycle marketing strategy across all channels (email, push notifications, in-app messages, SMS, social media). - Design, build, and optimize automated customer journeys using marketing automation platforms. - Personalize customer experiences based on individual behavior, preferences, and purchase history. - Conduct A/B testing and other experiments to optimize campaign performance and identify areas for improvement. - Analyze customer data to identify key segments, predict churn risk, and identify opportunities for cross-sell and up-sell. - Track key metrics (e.g., customer lifetime value, churn rate, customer acquisition cost) and report on campaign performance. - Collaborate closely with product, engineering, and customer success teams to ensure a seamless customer experience. - Stay abreast of the latest trends in customer lifecycle marketing and emerging technologies. Qualifications: - 2+ years of experience in customer lifecycle marketing, with at least 4 years of experience in growth or marketing roles. - Strong understanding of customer journey mapping and user experience principles. - Experience with marketing automation platforms - Strong analytical and problem-solving skills with the ability to analyze data and draw actionable insights. - Excellent communication, collaboration, and presentation skills. - Growth mindset with a strong desire to learn and adapt to new challenges. - Bachelor's degree in Marketing, Business, or a related field. Bonus Points: - Experience with AI-powered personalization and recommendation engines. - Experience in a fast-paced, high-growth startup environment.

Gurgaon/Gurugram

Shiprocket - Marketing Role - Customer Lifecycle 

Job Description for Shiprocket - Marketing Role - Customer Lifecycle  in Shiprocket Limited in  Gurgaon/Gurugram for (4-6) years of experience. Apply Now!