Lead - Performance Marketing Key Responsibilities: - Develop and execute high-impact performance marketing campaigns across all relevant channels. - Drive continuous innovation and experimentation, exploring new channels and emerging technologies (e.g., TikTok Ads, programmatic advertising, influencer marketing). - Leverage AI/ML to optimize campaigns, automate tasks, and improve campaign performance. - Deeply understand user behavior, customer journey, and market trends to inform campaign strategies. - Conduct in-depth data analysis, track key metrics, and generate actionable insights to inform decision-making. - Collaborate closely with cross-functional teams (product, engineering, sales, customer success) to achieve business objectives. - Manage budgets effectively, track ROI, and ensure the highest possible return on ad spend. - Stay abreast of the latest industry trends, best practices, and competitive landscape. - Build and mentor a high-performing team of performance marketing specialists (if applicable in the future). Qualifications: - 4+ years of experience in performance marketing, ideally in a fast-paced startup environment. - Proven track record of success in managing high-volume, high-impact performance marketing campaigns, both individually and as a team lead. - Strong analytical and problem-solving skills with the ability to analyze data, draw insights, and make data-driven decisions. - Expertise in Google Ads, Meta Ads, and other major advertising platforms. - Experience with AI/ML-powered marketing tools and platforms (e.g., Google Ads Smart Bidding, Facebook Ads Advantage+). - Experience with emerging marketing channels and technologies. - Growth mindset with a strong desire to learn and adapt to new challenges. - Excellent communication, collaboration, and presentation skills. - Bachelor's degree in Marketing, Business, or a related field. Bonus Points: - Experience with unlocking new and untested marketing channels. - Demonstrated success in using AI/ML to drive campaign optimization and efficiency.

Gurgaon/Gurugram

Shiprocket - Lead - Performance Marketing 

Job Description for Shiprocket - Lead - Performance Marketing  in Shiprocket Limited in  Gurgaon/Gurugram for (4-7) years of experience. Apply Now!