Shiprocket - Associate Director/Director - Offline & Retail Expansion - Cargo

Description:

About the Role

We are looking for a strategic, analytical, and sales-oriented professional to lead our Offline/Retail Expansion initiatives. This role involves identifying high-potential markets, driving on-ground operations, and collaborating cross-functionally to scale our offline presence. If you enjoy building from scratch, solving expansion challenges, and spending more time in the market than in long meetingsthis role is for you.

Tier 1 / Tier 2 academic background preferred

Key Responsibilities

Market Expansion & Strategy:

- Identify and prioritize high-potential markets for offline/retail expansion

- Conduct detailed market studies, competitor benchmarking, and site evaluations

- Develop expansion strategies, rollout plans, and market-entry frameworks

Cross-Functional Collaboration:

- Work closely with Product, Operations, Supply Chain, and Sales teams to ensure seamless execution

- Provide inputs for product and operational enhancements based on field insights

Operational Excellence:

- Create and implement SOPs, processes, and performance dashboards

- Manage on-ground execution for new market launches and retail expansion

- Continuously improve operational efficiency through data-driven decision-making

Sales Enablement:

- Support sales teams with insights, local strategy, and market playbooks

- Use strong market judgment to drive performance in newly launched locations

What Were Looking For:

- 6 - 12 years of experience in strategy, operations, expansion, consulting, or retail roles

- Strong analytical skills and a data-driven approach

- High ownership, ability to manage end-to-end projects, and comfort with ambiguity

- Excellent cross-functional collaboration and communication abilities

- Natural sales flair and strong market intuition

- Experience in retail sales expansion is a significant advantage