Shaadi.com - Manager - Performance Marketing

Description:

Mumbai | Full-Time | High Ownership

The Mission:

Drive scalable app growth for Shaadi.com by turning media budgets into measurable business impact.

This is a hands-on ownership role not delegation.

You will directly manage campaigns, optimize funnels, and drive ROI at scale.

If you think in CPI, CAC, ROAS, LTV, cohorts & unit economics youll thrive here.

What Youll Own:

- End-to-end app acquisition & re-engagement strategy

- Large-scale Google UAC & Meta Ads campaign management

- Retargeting to improve down-funnel conversions

- KPI ownership: CPI, CAC, ROAS, LTV, Funnel Efficiency

- Structured A/B testing (creatives, audiences, bidding)

- Attribution-led insights via AppsFlyer & analytics tools

- Budget accountability scale winners, cut inefficiencies fast

What You Bring:

- 3-5 years hands-on performance marketing experience (app ecosystem preferred)

- Deep expertise in Google Ads & Meta Ads dashboards

- Strong analytical mindset with growth experimentation approach

- Ability to operate in high-ownership, fast-paced environments

- Commercial thinking installs + revenue impact

Tech Stack:

- AppsFlyer | Firebase | GA | Mixpanel

- ASO exposure preferred

- Consumer internet / D2C / Marketplace background is a plus

Why This Role:

- Own a core growth engine for one of Indias most iconic consumer brands

- High visibility

- High accountability

- High impact

If performance dashboards excite you more than vanity metrics lets talk