Shaadi.com - Brand Marketing Manager

At Shaadi.com, we don't just market a product. We help people find something real.

In a world full of swipes and short-lived connections, we're solving one of the biggest human problems-loneliness. Millions come to us looking for love, companionship, and meaningful relationships.

We're not a dating app.

We're where modern relationships begin-with culture, empathy, and intent.

And now, we're looking for a Brand Marketing Manager to help us tell those stories.

Someone who can build brand love, create moments people care about, and turn ideas into culture, not just content.

The Role:

- This is where brand meets culture.

- You'll lead brand-first campaigns, craft stories that go beyond product, and bring alive what modern love looks like in India today.

- Whether it's a big-bang TVC , a viral reel , or a meme-worthy moment , you'll be the voice behind stories people remember.

What You'll Lead:

- Big, emotional brand campaigns - from insight idea execution

- Storytelling that makes people laugh, cry, and hit share

- Social-first ideas that build culture & community (not just likes)

- Collaborations with creators, agencies & cultural voices

- GTM plans for product launches & cultural moments

- Building a distinct, ownable brand voice across ads, social & content

- Using data & insights to make stories sharper and campaigns smarter

- Staying plugged into trends, reels, rituals & internet culture

What You Bring:

- 3-5 years of brand marketing experience at a consumer, D2C, or digital-first company

- Strong creative instincts with the ability to brief, shape & ship bold ideas

- Experience leading integrated campaigns (TVC, digital, social, influencer, branded content)

- Deep understanding of Indian consumers, culture & context

- Ability to extract insights from data to guide storytelling

- A love for storytelling, insight, and craft

- Mumbai-based or open to relocating

- You'll Thrive Here If You're.

- A builder who loves taking ideas from 0 - 1

- A culture sponge - tracking memes, movements & mood shifts

- A storyteller with commercial instincts

Collaborative, agile, and obsessed with quality

- Passionate about brands that stand for something real

Why Join Us?

- Purpose: Help people find love, not just logins

- Creative playground: Build for a brand that touches millions of hearts

- Freedom to create: No silos, no bureaucracy-just space to build magic

- Team: Smart, kind, ambitious people who care deeply about craft & impact

- If this sounds like your kind of love story, let's talk.

- Because we're not just hiring for a role.

- We're looking for someone who wants to help build something unforgettable.