Shaadi.com - Brand Marketing Manager - South India

What Google is to search, Shaadi.com is to matchmaking.

We dont just lead the category - we are the category.

Now, were on the lookout for a Brand Rockstar to make South India fall in love with us all over again - one culturally rich, insight-led campaign at a time.

What Youll Do:

- Lead bold campaigns with creative minds who understand regional flavor

- Drive awareness, consideration, SOV, SOE & acquisition across southern states

- Influence business levers like engagement, retention, and revenue

- Collaborate closely with Product, Sales, Digital, and Media teams

- Dive deep into regional segmentation, and measure campaign effectiveness

- Pitch big ideas, pilot regional experiments, learn and iterate quickly

What Youll Need:

- 48 years of brand marketing experience (consumer tech or youth brands preferred)

- Experience managing full-funnel campaigns (TV, OTT, Digital, Radio, OOH)

- Strong agency partnership skills both creative and media

- Comfort working across languages and regional content styles (Tamil, Telugu, Kannada, Malayalam)

- Analytical approach with creative instincts

- Passion for storytelling, cultural insights, and market-specific messaging

What Youll Love:

- A brand with iconic recall and deep emotional connection

- Creative freedom with a mandate to innovate

- The chance to reimagine love and tradition for a digital-first South Indian audience

- Talented, quirky teammates who celebrate every win

If youve got the cultural insight and the brand spark weve got the spotlight.