Setu - Assistant Brand Manager

Description:

Title: Assistant Brand Manager.

About Us:

Setu is reimagining the digital financial future of India.

Our products power onboarding, payments, lending, deposits and financial data flows for dozens of businesses, making complex journeys simple, secure & scalable.

If you want a role where you get to build brand, campaigns, content, presence from the ground up this is it.

What Youll Do:

- Own and grow Setus social media presence content calendar, creative direction, engagement, growth hacks.

- Craft & execute brand campaigns; shape positioning, messaging, creative, media mix.

- Partner with Product Marketing for new launches: go-to-market, launch creatives, materials.

- Thought leadership: working with D91 content team on blogs, whitepapers, webinars, podcasts.

- Content creation: collaborating with writers, designers, video producers.

- Multi-format work.

- Manage media channels like webinars, video, events, online/offline content.

- Track & measure campaign / brand metrics.

- Learn fast, iterate, improve.

What We Want From You:

- 2-4 years in brand / marketing / communications roles (preferably tech / fintech / high-growth).

- Strong storytelling instincts + creative flair.

- Versatility: long & short form content, video, events.

- Collaborative: youll work across product, marketing, content, creative teams.

- Analytical mindset: metrics, feedback loops, continuous improvement.

- Comfortable with ambiguity & ownership.

- Youll define many processes.

Why Join Setu Now:

- Youll help build Setus brand from scratch.

- Big impact, visible outcomes.

- Work with people who value curiosity, hustle, humility & learning.

- Rapid growth environment.

- Room to experiment, take risks, lead ideas.

- Be part of the fintech revolution: products that powers how finance works for millions.