SEO Specialist - B2B - IIM/ISB/MDI/FMS

Experience: 2 Years - 5 Years of Experience

Location: Bengaluru, Koramangala

Outstation Candidates: Not Allowed

Notice Period: Immediate to 30 Days

CTC Budget: - 8 LPA - 13 LPA

Mandatory Requirements:

- Strong B2B SEO specialist, copywriter profile

- Must have 2+ years of experience in B2B SEO, content writing, or SEO-focused copywriting

- Must have strong working knowledge of SEO principles, including keyword research, on-page optimisation, search intent, and content structuring

- Must have hands-on experience writing insight driven B2B content for landing pages, linkedIn posts or campaigns

- Must demonstrate excellent B2B content writing fundamentals - clarity, structure, logic, and ability to simplify technical concepts for B2B audiences

- Must have 6 month+ experience with search engine marketing

- B2B product companies

- Preferred (Experience) - Familiarity with AI-driven search, GEO, or how LLMs surface and retrieve content

- Preferred (Domain Exposure) - Exposure to EVs, energy tech or SaaS

- MBA/PGDBA from Tier-1 Institutes.

Ideal Candidate:

- Strong writing fundamentals: clarity, structure, logic, precision.

- Working knowledge of SEO principles and WordPress

- Curiosity about AI search, RAG, GEO, and how LLMs retrieve information.

- Ability to simplify technical concepts for B2B audiences.

- Comfortable with fast-paced iteration and feedback cycles.

- Familiarity with keyword tools (SEMrush, Ahrefs, Ubersuggest) is a bonus.

- Interest in EVs, energy tech, or SaaS is an advantage but not mandatory.

- MBA/PGDBA from Tier-1 Institutes.

Role & Responsibilities

Your job is to create B2B content that:

- Ranks on Google,

- Is easily understood and cited by AI models (GEO),

- Drives qualified intent from CPOs, OEMs, fleet owners and energy partners,

- And improves the clarity and performance of our paid ads and landing pages.

Key Responsibilities:

SEO & Generative Engine Optimisation (GEO):

- Conduct keyword research, and write optimised content for Google search and AI models

High-Quality B2B Copy Creation: Write clear, crisp, insight-driven content for:

- Landing pages & product pages

- B2B campaigns & paid ads

- Whitepapers, explainers, and case studies

- LinkedIn posts & thought leadership

- Sales collateral (one-pagers, capability decks)

Cross-functional Collaboration:

- Work with design to align structure and visuals.

- Support sales with sharper talking points, summaries and structured content.

- Assist product marketing with feature explainers and release notes.