SEO Manager

Key Responsibilities:

- Lead end-to-end B2B SEO and Generative Engine Optimization (GEO) strategies aligned with business priorities.

- Develop GEO strategies to position content as a reliable source for LLMs and AI-powered search engines.

- Build topic clusters and improve semantic relevance to enhance organic and AI-driven visibility.

- Champion E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) across content and digital assets.

- Implement structured data, authoritative sourcing, and author-centric signals to strengthen content credibility.

- Conduct content gap analysis and identify opportunities for organic and generative search growth.

- Partner with marketing, brand, creative, and paid media teams to develop integrated search strategies.

- Collaborate with agencies and internal teams to develop briefs, evaluate recommendations, and ensure timely execution.

- Define and monitor SEO/GEO KPIs and provide actionable insights to improve performance.

- Stay updated on AI search, LLMs, generative search, SEO trends, and algorithm changes.

Required Skills & Experience:

- Bachelor's degree in Marketing, Communications, Business, Information Technology, Digital Media, or a related field.

- 6+ years of experience in SEO, digital marketing, content strategy, web optimization, or related digital domains.

- Strong understanding of B2B SEO and content strategy.

- Hands-on knowledge of GEO, AI search, LLM optimization, semantic search, and topic clustering.

- Strong understanding of E-E-A-T, structured data, technical SEO, and content optimization.

- Experience working with cross-functional teams and external agencies.

- Strong analytical, communication, project management, and stakeholder management skills.

Good to Have:

- Experience with Generative AI, ChatGPT, Gemini, Google AI Overviews, Perplexity, or similar AI-powered search platforms.

- Knowledge of SEO analytics and tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, or similar platforms.

- Experience developing SEO strategies for large-scale B2B or enterprise websites.

- Exposure to digital transformation and AI-led marketing initiatives.