Review Criteria: Mandatory: - Strong SEO / Growth / Performance Marketing Leader Profile - Mandatory (Experience 1) - Must have 10+ YOE in Organic SEO and Growth Marketing across Large-scale B2C platforms. - Mandatory (Experience 2) - Must have 4+ YOE in Team Leadership in SEO (Manager or above) - Mandatory (CTC) - Current CTC should be at least 25L or more - Mandatory (Company) - Large-scale B2C eCommerce or B2C Fin-Tech Companies OR Large Private banks only Target Companies - PhonePe, Razorpay, ClearTax, CleverTap, Amazon, Meesho, Flipkart, Zomato, Swiggy, Ajio, Redbus, Myntra, BigBasket, Blinkit, Dunzo, Pepperfry, Lenskart, Nykaa, HDFC, ICICI, AXIS, Max Life Insurance, IndusInd, SBI (MF Wing), Citi Group, Aditya Birla Finance, Jio Finance. Role & Responsibilities Planning and Execution: - Develop and execute a comprehensive global content strategy that aligns with the company's overall business objectives and brand vision. Ensure the content strategy supports the e-commerce platform's goals, including traffic growth, user engagement, conversion, and retention. SEO and Traffic Generation: - Implement SEO best practices to improve organic search rankings and drive traffic. Focus on optimizing website architecture, speed, mobile-friendliness, and other technical factors to improve search engine visibility. Social Media Strategy: - Develop and oversee a robust social media strategy to enhance brand visibility and engage the online community. AI and Technology Integration: - Stay at the forefront of AI and NLP advancements to continuously innovate and integrate the latest technologies into the e-commerce platform. Analytics & Reporting: - Utilize analytics tools to measure the effectiveness of content strategies and provide regular reports on key metrics. Project Management and Quality Control: - Evaluate and implement project management tools to ensure projects meet quality standards and comply with technical specifications. Team Management: - Lead, mentor, and inspire a diverse content team. Set clear goals, KPIs, and performance expectations for the team. Partner Management: - Develop key alliances with large companies like Google, Meta, Adobe, and Twitter, and manage relationships with SEO content and social media tech partner agencies. Ideal Candidate Educational Qualifications: - Bachelor's degree in Communications, Marketing, Finance, or a related field. Master's degree preferred. Certifications in SEO, Content Creation, and Management are a plus. Work Experience: - 12-15 years of work experience, preferably in Financial Services/E-commerce companies. At least 5 years of experience in a similar leadership role. Skills: - Proven experience in content strategy, digital marketing, SEO, AI, and project management. - Extensive experience in e-commerce with a strong understanding of traffic generation, conversion optimization, and user experience. - Strong understanding of project management methodologies (Agile, Scrum, Waterfall) and tools (JIRA, MS Project). - Proficiency in analytics tools (Google Analytics, Adobe Analytics) and SEO tools (SEMrush, Ahrefs). - Experience in AI and machine learning frameworks like TensorFlow and PyTorch.

Pune

SEO Head - B2C Segment - Digital Platform 

Job Description for SEO Head - B2C Segment - Digital Platform  in Quality Source in  Pune for (12-16) years of experience. Apply Now!