Role Overview:

We are seeking a seasoned SEO / GEO / AEO Manager to spearhead our organic growth strategy across high-impact sectors including E-commerce, FinTech, Healthcare, and EdTech. In this role, you will be the architect of our search visibility, moving beyond traditional SEO to master Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) to capture traffic in an AI-driven search landscape. You will work closely with cross-functional product, content, and engineering teams to ensure our digital assets are not only discoverable but authoritative. Your work will directly influence user acquisition costs, brand authority, and long-term revenue growth, positioning our platforms as the primary destination for users seeking high-intent information and services.

Key Responsibilities:

- Develop and execute comprehensive search strategies that integrate SEO, GEO, and AEO to dominate search engine results pages and AI-powered answer engines.

- Collaborate with content and product teams to optimize site architecture and content delivery, ensuring seamless indexing and high relevance for complex user queries.

- Analyze search intent and user behavior patterns to refine our growth marketing roadmap, driving qualified traffic that converts into measurable business outcomes.

- Lead technical audits and implement site-wide improvements to enhance crawlability, page performance, and schema markup, directly impacting search rankings.

- Monitor and report on search performance metrics, translating complex data into actionable insights for senior stakeholders to optimize marketing spend and resource allocation.

Required Skillset :

- Demonstrated expertise in managing large-scale organic search campaigns with a proven track record of scaling traffic in competitive industries like FinTech or E-commerce.

- Advanced proficiency in technical SEO, including site architecture optimization, crawl budget management, and the implementation of structured data for AEO readiness.

- Strong analytical mindset with the ability to leverage data visualization tools and search console data to drive strategic decision-making.

- Exceptional communication skills, enabling you to articulate complex search strategies to non-technical stakeholders and foster collaboration across diverse teams.

- Ability to thrive in a fast-paced, results-oriented environment, with a commitment to staying ahead of the curve in the rapidly evolving landscape of AI search and generative engines.

- A Bachelors or Masters degree from a top-tier institute, complemented by 6 to 15 years of hands-on experience in high-growth digital environments.

- Flexibility to operate effectively within a hybrid or on-site work model based in Gurgaon or Jaipur, maintaining high standards of productivity and team engagement.