SEO & Website Operations Manager - Beauty Business

Key Responsibilities :

SEO Strategy Execution :

- Work on the implementation of Soulflowers company-wide SEO strategy to achieve business objectives.

- Execute the SEO roadmap for key platforms, including Google, Amazon, and YouTube.

Platform-Specific Optimization :

- Optimize website content, product listings, and videos for improved search engine rankings and discoverability.

- Enhance Amazon product listings using advanced SEO techniques, including backend keywords, A+ content, and brand storefront optimizations.

- Manage YouTube SEO, ensuring videos are optimized with keyword-rich titles, descriptions, and tags.

Technical SEO Implementation :

- Perform regular website audits to identify and address technical issues such as crawl errors, broken links, and page speed improvements.

- Ensure adherence to best practices for mobile-first indexing, Core Web Vitals, and structured data implementation.

Content Optimization :

- Collaborate with the content team to ensure SEO best practices are integrated into all website and video content.

- Review and optimize blog posts, landing pages, and product descriptions to align with targeted keywords and user intent.

Performance Tracking & Reporting :

- Monitor key SEO performance metrics such as traffic, rankings, CTR, and conversions.

- Use tools like Google Analytics, Google Search Console, and SEO platforms (e.g., SEMrush, Ahrefs) to track progress and generate actionable insights.

Competitive Analysis & Adaptation :

- Keep an eye on competitor strategies and emerging trends in the SEO landscape.

- Suggest updates to the SEO execution plan based on algorithm changes and industry developments.

Collaboration :

- Work with cross-functional teams, including developers, content creators, and performance marketers, to implement SEO initiatives seamlessly.

- Support the broader digital marketing efforts by aligning SEO activities with overall marketing goals.

Qualifications :

- Proven 4 years experience in SEO execution for Google, Amazon, and YouTube.

- Hands-on expertise with tools like SEMrush, Ahrefs, Moz, and Google Analytics.

- In-depth knowledge of on-page, off-page, and technical SEO best practices.

- Experience with e-commerce SEO, particularly for platforms like Amazon and Shopify.

- Strong problem-solving and analytical skills.

- Excellent organizational skills and attention to detail.

Preferred Qualifications :

- Basic knowledge of HTML, CSS, and JavaScript.

- Familiarity with schema markup and Core Web Vitals optimization.

- Prior experience working with D2C or clean beauty brands.